AI that gives every customer service agent the whole catalogue at their fingertips
A skincare brand’s product, ingredient and customer data, unified into an AI system agents use on every query — plus a data pipeline that keeps VAT and paperwork in order.
- One source of truth for agents
- Customer-facing AI assistant
- VAT & filing data organised automatically
The challenge
HUE’s important data lived everywhere: product and brand details, active ingredients, customer records, VAT and tax paperwork, labels. Customer service agents had to piece answers together from several places while the customer waited — and the finance side faced the same scramble every time a filing was due.
What we built
- An AI system for the customer service team: agents ask about any brand, product or active ingredient — “is this safe with retinol?”, “which serums are fragrance-free?” — and get an accurate answer drawn from HUE’s own catalogue and customer data.
- A customer-facing AI assistant and chatbot, built on the same knowledge.
- AI product categorisation that keeps a growing catalogue organised automatically.
- A data pipeline that collects VAT, customer and product data from across the business and organises it for tax, filing, paperwork and labelling.
The outcome
Agents answer detailed product and ingredient questions with confidence, from one source of truth — and the data behind VAT, filing and labels is organised instead of hunted down.
Find out what AI could do for your business.
Walk us through how work gets done today. We’ll find the bottlenecks, show you what’s worth automating first, and what it would take.
No cost, no obligation, no sales pitch.